If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the "geniuses" of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as "adsense text", and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

7 Online Marketing Tools for the Smart Webmaster

As an online marketer, it's hard to wade through all of the misleading information that is running rampant on the Internet. Who do you trust? Where do you go for the very best information in online marketing? Well, this article was written to answer those very questíons. Below I have outlined 7 tools that can be used to increase your marketing knowledge, improve your website, increase your website's traffíc, and even save time. Hope you enjoy!

1. Make Your Site Sell

The first of these tools comes from Ken Envoy, who has released his bestselling internet marketing book to the public. With 100,000+ copies sold, Make Your Site Sell! 2002 can now be downloaded frëe of charge.This internet marketing bible has timeless information to improve your online business and increase your traffíc. Because it was created in 2002, some of the information is a bit dated, but if you skip the search engine info, Envoy's book is a gem from front to back.

This is the book that got me started in internet marketing and I am forever thankful to Ken Envoy. Inside Make Your Site Sell, you'll find the three cornerstones of building a successful online business - developing a great product, building a site that sells, and attracting targeted traffíc to your site.

Find it at SiteSell.com.
2. Dotcomology

Another great resource for learning about online marketing is Dotcomology by Stone Evans. This one is a bit more up-to-date.

Inside you'll learn:

* How to increase your traffíc using expired domains
* How to build and maintain your credibility online
* How to increase your profíts using back-end and cross-selling techniques
* How to optimize your site for high rankings in the search engines
* How to profít with Google Adwords
* How to build a massive opt-ín mailing list
* How to set up joint ventures to expand your marketing reach for frëe
* How to use press releases for frëe publicity and....
* How to launch a viral marketing campaign

In addition, you'll also get a number of frëe tools for all of your webmaster needs.

Download this book for frëe at http://www.dotcomology.com

3. Website Translation

Do you know how you can multiply your content by 9 times by expending just a few minutes of your time? Simply translate your website into 9 other languages. There are tools out there that make the process quick and easy.

You don't have to worry about duplicate content issues either. It's all unique content that the search engines love. More content equals more traffíc. 64.8% of the world is surfing the Internet in a language other than English. By translating your website into other languages, you immediately open up a stream of new markets and increased traffíc from foreign search engines.

If you are a seasoned SEO, you'll be happy to hear that the competition in foreign language search engines is much less than in the English search engines. There are a number of tools available that will enable you to translate your website.

The first one is a Wordpress plugin called Simple Thoughts. This plugin uses automatic machine translation to translate your blog into eight languages - Spanish, French, German, Portuguese, Italian, Japanese, Korean, and Chinese.

You can download this plugin at:

http://blog.taragana.com

4. OnlyWire

Social bookmarking is a great way to increase the exposure to your articles. However, it can also be quite time consuming.

Fortunately, there is a tool that will automate much of your social bookmarking for you. It is called OnlyWire and it allows you to submit links to 17 social bookmarking sites all at one time. Simply create an account, give your bookmark a title, type in the URL, add tags, and send it off.

When using this tool, you must keep in mind that it is not meant to be abused. This tool is simply a time-saving device to help you in your social bookmarking efforts.

You must always submit quality content. In addition, you should also share and submit other sites that you feel would provide a great resource to these communities.

Social bookmarking is all about community. If you are not actively involved in the community and submitting links besides your own, then you are simply wasting your time.

However, if you spend a little bit of time to do things right, you can reap some enormous benefits.

To find out more about OnlyWire, go to http://www.onlywire.com.

5. ROR Sitemaps

Sitemaps are an important tool for making sure your site can be completely spidered and indexed by the search engines. Unfortunately, many of today's sitemaps are specific to one search engine or another. Because of this, there have been a number of Google and Yahoo sitemap generators produced in recent years.

However, there is an alternative that presents many benefits over today's Google and Yahoo sitemaps. In addition, these new and improved sitemaps are readable by all search engines.

They are called ROR sitemaps. They use XML feeds to describe your web content. These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site. With a ROR sitemap, search engines can better understand your products, services, images, newsletters, articles, podcasts, and anything else that you want to describe.

You can create your own ROR sitemap at http://www.xml-sitemaps.com.

6. Web Templates

If you are a webmaster, then you know the importance of quality web design. Good web design can mean the difference between a paying customer and a confused visitor.

Fortunately, there are a few websites that are providing frëe, quality templates. One of these can be found at Open Source Web Design, where they offer over 1,600 web designs.

Open Source Web Design is making the web a prettier place, one template at a time. To find a professional template for your own site, you can look over some of their favorite designs at http://www.oswd.org/designs/favorites/.

If you are looking for a nice blog design, you can go to http://themes.wordpress.net, where you'll find over 800 themes, frëe to download.

7. Viral Marketing - PDF Generator

To start your own viral marketing campaign, I suggest that you look at Viral Publisher. This frëe software allows you to create your own brandable PDF ebooks and optimize them for the web. Creating your own ebook and giving it away for frëe is a great way to increase your online exposure.

You can offer your ebook to your affiliates, website visitors, and your customers.

Because it's brandable, the user can customize the ebook with their own affilíate links, encouraging them to pass it along even further.

Start your own viral frenzy at http://www.viralpublisher.com.


About The Author
Kim Roach is a staff writer and editor for the SiteProNews and SEO-News newsletters. You can also find additional tips and news on webmaster and SEO topics by Kim at the SiteProNews blog. Kim's email is: kim @ seo-news.com

Directory Submission And Its Benefits For Online Marketing

What Are Directories?

A directory is a collection of information pertaining to various websites. This information is hand picked and chosen by directory editors and website inclusion is dependent on the quality and relevance of each particular site. Directories are divided into categories and, in most cases, subcategories; each contains links to relevant websites. Once information has been collected and collated it is then searched by human visitors. The major search engines use directories to help determine relevance. As well, a listing in a directory may count as a link to the listed websites.

There are a very large number of directories on the Internet, and while some are multiple or general category directories there are also a large number of topic specific directories available. Submitting to directories has long been considered a powerful online promotion tool for several reasons.

Directory Submission And Search Engine Optimization (SEO)

Search Engine Optimization, or SEO for short, is often considered to be the most important and beneficial form of marketing a website. By optimizing the pages of a website and other, off page factors, it is possible to influence the positioning of your website in the search engine result pages. One of the major off page factors that contribute to your site's performance in the search engine results is your inbound link popularity and the quality of those links.

Search engines deem links from quality directories to be very beneficial links. The manual process by which a website is chosen gives an indication that your site is both good quality and relevant to the given category. The major search engines look very highly on quality directories and give a link from one of these directories a lot of weight when determining how well your site will perform. At the very least, quality directories are indexed regularly by the major search engines, giving you a powerful way to ensure that your new website is indexed quickly by search engines like Google, Yahoo, and MSN.

Directory Submission And Direct Traffic

Of course SEO isn't the only method of online promotion that pays dividends. Directories are popular with surfers because of the structured and easy to navigate fashion that they arrange their results. As well as being able to navigate through the categories, many directories also include a keyword search function for added ease. Getting a prominent listing in a popular directory can directly generate reasonable amounts of targeted traffic straight to your site.

Choosing The Appropriate Directories For Your Site

One of the most difficult aspects of submitting any website to online directories is choosing the most effective ones. There are a large number of directories but while some offer the advantage of being heavily populated and considered search engine friendly, others cannot boast the same advantages.

In terms of search engine promotion, the most beneficial of all directories to submit to is the Open Directory Project, also called the ODP or DMOZ and located at http://www.dmoz.org. Several major search engines quickly pick up new listings from the Open Directory Project even though your site may not receive much in the way of direct traffic. The Yahoo directory, located at http://dir.yahoo.com/, is also very popular and used by search engines other than Yahoo. If you have a B2B website, you should also submit to http://www.business.com/.

After that you should turn to submitting your website to smaller general directories. It is best to start by submitting to the best directories you can. You can find an independent and objective ranking of directories at: http://www.avivadirectory.com/strongest-directories/

It is a good idea to start at the top of the list and work your way down.

The next step in making directory is to look for directories that concentrate on, or around, the topic of your site. A quick search on any search engine will give page after page of directories to choose from and, as a general rule, those that appear at the top of the listings will be the more popular.

Check Your Site Before You Submit

Before you submit to any directory always ensure that your website is complete and easy to navigate. Don't forget that directories, unlike search engines, use human eyes to view your website. It absolutely must be appealing and clean for human visitors and should be directly related to the topic under which you are submitting. Check for broken links and ensure that information is factually correct and easy to read.

Submitting

Once you've checked your website, find the directories you will submit to. Every directory has a "Submit Resource" link or something similar. Some directories will require you to first navigate to the bottom level category that is most relevant to your content. This means you should be as specific as possible when choosing the category.

An Accurate Submission Is More Likely To Be A Successful Submission

In the case of this page, we should submit to something along the lines of "Business - Internet Business - Internet Marketing - Directory Submission" and not to the "Internet Business" or even "Internet Marketing" category. The more specific you are, the more likely it is that your site will be accepted. You will need to complete the submission form, which will require simple details regarding you and your site. The final step is to wait for an editor to assess your site.

Is Directory Submission Beneficial For You?

Directory submission is by no means a new Internet marketing trick but it is still a widely viable one that can help to get a site indexed by search engines, drive traffic directly to your site, and increase your performance on search engine listings. Try to find the most relevant directories and always ensure that your site is ready for inclusion. Also make sure that you submit to the appropriate category.

About the Author

Aviva recommends that you promote your website by submitting it to Aviva Directory

Permalinks For Boosting SEO

Blogs, shortened form of weblogs, are the current rage in online publishing. You might not have a blog, but surely you've read or heard about them. Blogs allow millions of people to share their ideas, interests and products. Blogs have become a powerful way of sharing information on any subject thus, creating a more connected and socially aware global community. Like a typical website, a blog needs visitors to ensure its success. Search engines are a main source of readers. The use of search engine optimization is an effective way to drive traffic to a blog. It is important that a blog is optimized for high rankings because high ranking equals online traffic. In this regard, permalinks can help bring significant traffic to a blog.

About Permalinks

A blog is essentially a website consisting of posts or entries arranged in chronological order with the most current post appearing first in the home page. A blog usually consists of the title (headline of the post), post date, body or content, comments added by readers, permalink and category or tag (subject that the post discusses). A permalink indicates the URL (identifier for a document on the internet) which points to a specific blog post. A permalink is what a fellow blogger will use to refer to another blogger's post. It is used to link to other individual postings. A permalink is usually designated by text link or a symbol. The most common symbol used is the hash sigh (#). Certain blogs use their own symbols such as an asterisk, a dash or a hyphen. A permalink may consist of a string of characters which represent the date of posting, an identifier (domain name) which indicate the author who wrote the item and the post name or title.

A permalink or a permanent link is still available even after the post has been moved from the home page and into the blog archive. Permalinks are permanent. They remain unchanged hence the "perma" in the name. If a post is altered or moved within the database, its permalink remains unchanged.

Permalinks are setup to display in various formats. Different blogging softwares have their own format for permalink URLs. A few examples are:

* Movable Type and Typepad - http://.typepad.com////.htm/ * WordPress - http://///// * LiveJournal and Bloglines - http://.livejournal.com/.html

However, some blogging softwares like WordPress give the bloggers the options of customizing the permalinks for better search engine optimization.

About Search Engine Optimization

How can you get people to visit your blog when you are competing with tens of thousands of blogs around the world and a typical web surfer rarely reads beyond the first few results of a search query? This is where search engine optimization comes into play. Search engine optimization or SEO is the art of using keywords or key phrases, good and clean codes, well-written content, link popularity and careful organization to maintain a blog as close as possible to the top search result position for a given keyword or key phrases in search engines or directories.

Online traffic for a blog is achieved through search engines. If your blog does not appear in the top 20 search engine result positions, the chances of a web surfer clicking on your listing or actually visiting your blog is low. SEO tries to help organize your blog so that it will move up the search engine results and thus be read or found.

Permalink Optimization Tips

Search engines have their own respective algorithms that will determine which blog should appear on top of a search result. The top three search engines - Google, Yahoo and MSN use different factors to determine a blog's relevance to the search terms. As a result, a blog may come out on top of one search engine's hit list but may not necessarily be in the top ten of another search engine. Nevertheless, there are certain things that many top search engines have in common. So you can actually do certain things that will help boost your rankings for these search engines.

For instance, a permalink is essential to a successful; blog. In WordPress, a blogging software, you can manipulate how your permalink looks as this have an important effect on your blog's SEO. WordPress's default Permalink setup looks something like this - http://www.domainname.com/index.php?=2. A look at this URL says nothing about the permalink in such a way that it makes sense. It will be much easier to know what the post is if the title of the post or part of it is in the permalink. Internet users will not have to think twice whether they are linking to the right post. Your post will appear more attractive to search engines for the key words used in the permalink.

If you change your permalink structure to include the post name or post title, this will become part of the URL. If you use keywords which you want your blog to be found by in the post title, the chances of your blog being found by web surfers who search for those particular keywords are strong. Just like any normal website search engine marketing, use of appropriate keywords is significant to high ranking. Effective use of popular keywords in the title which appears in the permalink definitely helps.

Permalinks promote website browsing. A glance at a link to a permalinked blog, the web surfer will know how recent the post is and its title. A surfer can then easily disseminate word about a particular post. Since the post title is within the permalink itself, search engines will pick up the link faster and place the link in higher search engine ranking.

It is important that your permalink does not contain a lot of variables. It should be search engine friendly, meaning it can be easily spidered by search engine crawlers. A search engine friendly permalink avoids the use of too many symbols such as ?, = and & because these make the permalink difficult for a search engine to index. It should be emphasized that a search engine friendly permalink includes the post name or post title. Inclusion of the post name or title makes the blog post easier for search engine to index and therefore easier to find.

In a nutshell, to achieve permalink optimization, use more keywords and remove the useless tags to make the URL search engine friendly and people attractive. Include the post name and do away with symbols, post id because these make it harder to see the URL's keywords. Use a neat and concise permalink that describe your post. Here are two well-structured permalinks:

* http://www.seowordpress.com/2006/06/26/permalink-optimization/ * http://www,seowordpress.com/permalink-optimization

Give these permalink optimization tips a try and watch them boost your blog's search engine ranking.

Creating Your Online Radio Station

Podcasting has leveled the playing field for people around the world. With just a few tools, you can quickly and easily set up your own talk show on the topic of your choice. All you need is a computer, a microphone, and a passion to share your knowledge with others. Whether you are a sports buff, a political guru, a part-time comedian, or a fitness professional, there is an audience waiting for your voice on the Internet.

As an online marketer, podcasting allows you to step into a market that is largely untapped. However, please don't take it for granted. A quality podcast can garner the attention of thousands of listeners.

By now you may be wondering how podcasting is different from radio. I am delighted to tell you that podcasting stands head and shoulders above radio by eliminating the many barriers found in traditional radio.

For example, through podcasting, any person with an MP3 player can choose from a huge number of talk shows and music varieties. One of the biggest differences is that they can listen to the content on their own schedule. It's like the Tivo for radio. In addition, as a podcaster, you don't have to worry about the FCC rules and regulatíons of radio. Simply plug in your microphone and go to town.

Podcasting is primed for growth, with many big names already entering the arena. Here are just a few of the voices you might be familiar with who are involved in the podcasting revolution.

Business Week
Wall Street Journal
RealMoney Radio with Jim Cramer
Rich Dad Podcast by Robert Kiyosaki

Even colleges are getting involved. Duke Universíty gives all incoming freshmen an iPod preloaded with Duke-related content such as information about orientation and the academic calendar.

There is an unlímited variety of what you could do with your podcast. Whether you want to do expert interviews, tutorials, news broadcasting, sports commentary, or coaching and consulting, podcasting is an excellent platform for your marketing message.

Best of all, podcasting is simple enough for anyone to get involved. Here are the 5 basic steps to creating your own podcast.

1. Get the right equipment.
2. Produce and save your podcast.
3. Create an RSS feed.
4. Upload your podcast to your website.
5. Publicize your podcast.

So, let's dig in. If you want to create a quality radio station, you'll need some quality equipment. Although the built-in microphone in your computer will work, for better quality, you'll want to invest in a good microphone. I would suggest the following:

Audio Technica 3035 Microphone
If you're looking for something more portable, chëck out the Edirol R-9.

As far as software goes, Audacity is a great audio editor and recorder that you can download for frëe at http://audacity.sourceforge.net. Using this software you can record live audio, edit MP3 files, cut, copy, splice, and mix sounds.

However, if you want to go for higher-end recording software, try out Sound Forge Audio Studio software. This professional software offers advanced audio mixing, editing, and effects processing capabilities.

Now that you've got the right equipment, it's time to start recording your show.

This is the fun part, so let your creative juices flow. Have fun with it and your listeners are sure to enjoy.

If you want to add music intros to your podcast, you can find some Podsafe music at

http://music.podshow.com
http://www.podsafeaudio.com
http://www.audiofeeds.org

These resources will help you to stay out of any lëgal trouble.

Once you've finished perfecting your recording, you'll need to export it as an MP3.

Keep in mind that your subscribers will be downloading your podcast from the Web. Therefore, you don't want your file size to be too large. You can save a lot of bandwidth by using the proper settings during your MP3 conversion.

For talk shows and audio books, I would recommend a bit rate of 48 - 56k Mono. However, if you are recording music or music/talk combinations, you'll want to choose between 63 - 96k Stereo. A high bit rate (around 160kbps) is great for music but overkill for a talk show.

Once you convert your audio file to MP3, you also need to edit the ID3 tags. These tags identify the artist, title, and genre.

Now it's time to upload your audio file to your web server.

Once you've done that, you must create an RSS file. This is a crucial step because it allows listeners to subscribe to your podcast and have it automatically synched to their MP3 players. This is the step that transforms your audio into a true podcast.

An RSS file is created in XML and will contain four main items: title, description, link, and enclosure. You can also use your RSS feed to provide your listeners with additional information, including file length, file size, file name, category, topics, and channels .

You can see an example of a podcast RSS feed at http://scottp.podomatic.com/rss2.xml.

If you don't want to write your RSS file from scratch, there are plenty of RSS file generators available. One of my favorites can be found at TDScripts.com.

However, if you are using Wordpress to distribute your blog's RSS feed, then turning your blog into a podcast station is quick and easy. Simply link an audio file (MP3) from your web server into one of your posts.

Once you have linked to the audio file from within your post, WordPress will automatically add the necessary enclosure tag to your RSS feed to make it useable as a podcast.

If you would like to provide your visitors with convenient play buttons for your podcast, you can do this using Odeo.com or Audible.com.

How to Publicize Your Podcast

A podcast isn't much use if no one is listening to it. Creating the podcast is just a small part of being a podcaster. To be truly successful, you must promote your podcast to an eager audience. You can do this in a number of ways.

First, you should tell your website visitors about your podcast. You can do this using a podcast chicklet. Create a custom chicklet at TwisterMc.com.

Next, complete the ping förm at http://audio.weblogs.com to get your podcast listed there.

Then, submit your podcast into iTunes. This alone can bring you a nice subscriber base.

However, you'll also want to get your podcast into all major and minor podcast directories. You can find a complete list of directories at: MasterNewMedia.org.

If you are persistent in your promotions, you should see your subscriber base rise fairly quickly.

Podcasting is one of the best ways to increase your online audience. If you do not keep up with these exciting changes, you will quickly get left behind and your online business will certainly suffer. Therefore, have fun and dig into what I expect to be a massive transition in the way we communicate online.

10 Most Valuable Free Google Marketing Tools

Google has become the dominant search engine on the Internet. It would be hard to imagine a web without Google. For that matter, it would now be hard to imagine a world without Google. As frightening as that may seem to many people, it is none the less true.

For better or worse, Google has permeated into almost every aspect of our everyday life. Being Googled is now a common expression and an act carried out by millíons of users around the world each day. New Google products and services are coming on stream at a frightening pace, further increasing Google's impact on our lives.

Despite this dominating presence, many people still don't realize Google offers some excellent frëe marketing tools for marketers and webmasters. Marketing tools which can prove extremely valuable to any webmaster or marketer trying to promote their sites or products online. Useful tools that will make your promotions easier and much more profitable.

Don't be fooled by the 'frëe' label, these marketing tools might be frëe, but they are also valuable. One even wonders why Google would be giving away these tools and services for frëe? It probably makes good business sense in the long run, by providing these frëe tools Google is fostering a lot of company good-will and building up the Google brand name in the process. Good PR is good business.

Every marketer and webmaster should be taking advantage of Google's good-will and snapping up these professionally run services and marketing tools. Here's a quick run-down of the 10 most valuable frëe Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google. It will prove helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffíc, where it comes from and what it does once it enters your site. You can monitor up to three sites for frëe.

Google Analytics is extremely valuable in analyzing your marketing funnel. It tracks all the steps leading up to your salës or checkout page. Vital information for raising your conversion rate and ROI .

You may be placed on a waiting list for this highly in demand service from Google.

LINK: http://www.google.com/analytics/

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is an XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly.

LINK: https://www.google.com/webmasters/sitemaps/docs/en/about.html

3. Google Alerts

Be notified when someone, or another site, lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products.

LINK: http://www.google.com/alerts

4. Google Froogle

Froogle is Google's price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site's content for Froogle may prove to be very beneficial.

Follow Froogle or Google directions exactly on how to list or display products on your site. Froogle will spider your site and display your prices and products to thousands of targeted customers. That, as they say, is priceless.

LINK: http://froogle.google.com/

5. Google Checkout

Not exactly frëe but for those marketers who use AdWords - for every $1 spent on AdWords you can process $10 for frëe. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up.

Over time marketers may find this tool to be very effective and valuable.

LINK: https://checkout.google.com/

6. Google eBlogger

Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffíc and targeted customers. eBlogger is a simple frëe blogging service that even lets you publish or post your blog files to your own web site server. Keep in mind, each blog has that all important Google Blog Search bar.

LINK: http://www.blogger.com/

7. Google Toolbar - Enterprise Version

Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news...

Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your own pages, it is even more important to know the PR of your competitor's pages. You can use the toolbar to get the PR of each page you're visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements.

LINK: http://toolbar.google.com/T4/enterprise/

8. Google Groups

Every marketer knows the importance of having a large contact list of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal.

Google groups is another form of social and business networking that every marketer should be aware of and pursuing.

LINK: http://groups.google.com/

9. Google Adsense

One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a chëck from Google each month. For webmasters who are not really into online marketing (do such creatures exist?), Adsense can be a painless way to earn extra income from your site.

For professional marketers using the Adsense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.

Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages.

LINK: https://www.google.com/adsense/

10. Google Writely

A recent addition to Google's stable of frëe products. Writely is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers - it lets you save files in the popular download format of PDF.

Lets face it, until video takes over the web in four or five years time - the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better.

LINK: http://www.writely.com

Honorable Mention - Google Trends

This Google program will let you search popular trends, important for marketers searching for the latest hot product to promote. You can also break down these trends by different regions.

LINK: http://www.google.com/trends

Final Note

Please take note that signing up for a Google account will usually help you in obtaining most of these frëe services or programs. Some of these programs may have to be applied for individually. But be assured, all these frëe Google marketing tools are well worth your time and effort. They will make your marketing easier and they will help any webmaster or marketer run their online business more efficiently.